Brand Assets Management Product (BAM)

RunTime has developed an innovative, open-source architecture product built specifically to better manage communication assets.

What BAM does:

1. Identifies and tags all digital and print communications, in whole or part, including:
  • Documents
  • Presentations
  • Sales and marketing collateral
  • Advertising
  • Images (photography and art work)
  • Logos, typography, palettes, usage instructions
  • Charts, data
  • Videos
2. Stores those assets

3. Provides easy access to then:
  •  search
  •  retrieve
  •  re-purpose
4. Distributes in all formats and channels

5. Keeps track of rights management proactively.

BAM Benefits:

1. Cuts operating costs significantly and immediately – Employee time, and physical distribution expanse
  • Example:  Financial services firm with 5K employees saves $1.5M/year for:
  • Sales and support preparation time
  • Marketing and support preparation time
  • Physical distribution of marketing and compliance materials
  • Compliance and knowledge worker search and follow-up time
2. Minimal investment:
  • Software as a Service (SaaS): RunTime installs and manages
  • IT department commitment is optional
  • Upfront cost is reduced (SaaS)
2. Pays for itself almost immediately. Year 1 cost savings is a multiple of the BAM investment.

3. Improves message delivery.

4. Extremely user friendly

What clients say about BAM:

  • JPMorgan Marketing Manager: “I think it is awesome.”
  • Ad agency’s anticipated post-launch assistance need: 24 x 7 x 6 weeks. Actual need: 90 minutes
  • # of users: 5,000
  • # of complaints: 0

Industry research suggests that BAM has competitive advantages over other major DAM products. BAM is the only significant new product in the DAM market likely to emerge in the next 18 months.