News
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Congratulations to Columbia Business School on great results with major site redesign. Columbia Business School partnered with RunTime to bring all of their websites into our system, and to bring them up to date and make the sites more consistent and easier to navigate and find content. Additionally website functionality had to be upgraded in order to introduce blogs and integrate with a number of internal infrastructure applications including courses database, a profiles database, and publications content. This is RunTime’s 6th major project with Columbia Business School. |
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RunTime began with an intensive discovery process. Working with the school, we talked to all the stakeholders and identified a number of issues with the current website as well as a comprehensive wish list of features. The Columbia Business School website accumulated a large amount of pages and content over the years. The RunTime/CBS solution consisted of tagging content site-wide in order to be able to produce vertical as well as horizontal slices of relevant information. An example would include vertical information portals: blogs, school news, events as well as horizontal portals covering specific topics such as “Accounting” or “Leadership”from various sources such blogs, news, events, courses, and faculty profiles. Additionally, we customized our site-wide search and optimized site-wide navigation with help from an IA consultant. We also upgraded our site interfaces with the popular Web 2.0 strategies of centralizing relevant information around users, using modern AJAX techniques and framework-based JavaScript. |
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As a result of this work, unique visits on the site increased 71%, page views increased 174%, and time on site increased 51% versus comparable stats from a year prior to site launch. |